Best Hardware & Physical Tech Product Launch Videos

Breakdown of lighting, macro camera moves, and tactile foley in physical hardware and robotics launch films.

Top Curated Examples & Scene-by-Scene Storyboards

• SlashVibe — SlashVibe — a controller for AI agents (74s · hardware) — A physical controller that shows agent status, switches sessions with a flick, and records the next instruction. Coming to Kickstarter on Oc
• Elgato — Wave Go — a wireless mic, clip-on or handheld (54s · hardware) — Elgato's wireless mic switches from clip-on to handheld in seconds, with broadcast-quality audio and up to 48 hours of runtime.
• CMF by Nothing — CMF Speaker S&M — pack your sound (32s · hardware) — CMF's first portable speakers, a smaller S and a larger M. Two matching units pair in stereo, and Party Mode plays across more speakers.
• OneKey — This is OneKey Pro 2. Everything a cold wallet can be. (68s · hardware) — The hardware wallet, reimagined.
• Interface — Interface, the primary hardware for the agent era (90s · hardware) — Control all your agents from your hand. $99 for early adopters. Ships in January.
• Microsoft — The most powerful Surface ever (82s · hardware) — Surface Laptop Ultra, powered by NVIDIA RTX Spark.
• Oki — Introducing Oki Home (91s · hardware) — A personal AI computer that keeps all your data in your hands. First batch ships mid-December.
• Ghost — Introducing Core, The Personal Al Computer (144s · hardware) — The most powerful technology humanity has built should belong to you.
• New Matter — Introducing Sudo (24s · hardware) — A delightful music player for the songs you love.
• Elgato — Introducing the ChatGPT & Codex Stream Deck plugin (65s · hardware) — Elgato's ChatGPT and Codex Stream Deck plugin puts chat status, prompts, dictation, mid-run steering, model and reasoning effort, and usage
• Nothing — Headphone (1) Pro is so over-engineered (30s · hardware) — Nothing’s Headphone (1) Pro uses three drivers: one for deeper bass, one for more vocal texture, and one that plays instruments like they’re
• Nothing — Headphone (1) Pro — triple driver (37s · hardware) — Nothing’s Headphone (1) Pro uses a triple-driver architecture for deeper bass, textured vocals, and richer instruments.
• SharkNinja — AquaReach — vacuum and mop off the floor (108s · hardware) — SharkNinja’s AquaReach vacuums and mops hard floors in one pass, then extends a wand to spray and suck up messes from walls, baseboards, and
• Umbrel — umbrelOS 2.0 — a small computer that becomes your cloud (656s · hardware) — umbrelOS 2.0 is out today: a small computer at home that becomes your cloud.
• Foundation — Legacy Mode — open-source switch from Ledger (91s · hardware) — Legacy Mode by Foundation is an open-source path for Ledger users to switch.
• Apple — iPhone Duo — official trailer (29s · hardware) — Official trailer for iPhone Duo.
• Pamir — Lapis One — a mini Linux PC for AI agents (87s · hardware) — Lapis One is Pamir's first mini PC: a small Linux computer at home for the age of AI agents, built to bring hands-on tech to everyone.
• Tesla — Tesla Cybercab — clean transportation for all (28s · hardware) — Tesla Cybercab launch film: a purpose-built robotaxi framed as clean transportation for everyone.
• Tesla — Tesla — the future has arrived in Austin (51s · hardware) — The future has arrived in Austin.
• Sony Interactive Entertainment — GTA VI Limited-Edition DualSense controllers (30s · hardware) — The Grand Theft Auto VI Limited-Edition DualSense Wireless Controllers, inspired by Vice City — available November 19.
• Ubiquiti — UniFi ECS — next-gen enterprise networking (100s · hardware) — Ubiquiti introduces next-gen UniFi enterprise networking: ECS Core with 3.2 Tbps non-blocking performance, ECS S Gen 2 stacking, high-power
• Tesla — Tesla — product update film (16s · hardware) — An untitled Tesla product update film.
• Ubiquiti — UniFi — Whole-Home WiFi with Express 7 (100s · hardware) — Whole-Home WiFi by UniFi: plug-and-play 10G meshing with Multi-Link Operation, intelligent placement guidance, and expansion via additional
• Dyson — Dyson CameraJet — AI toothbrush that flosses for you (65s · hardware) — Dyson trained an AI on 470,000 dental images and put it inside a toothbrush with a camera that flosses in real time. CameraJet launched at $
• Dyson — Dyson's AI toothbrush with a macro lens camera (65s · hardware) — Dyson's new AI-powered toothbrush with an integrated 100,000-pixel macro lens camera, $499.
• Mentra — Mentra Call — human experts on smart glasses (72s · hardware) — Mentra Call lets a remote human expert see through smart glasses and guide on-site troubleshooting, with a wider release planned for October
• robocurve — robocurve — independent robotics capability evals (107s · hardware) — robocurve is a public-benefit company that builds real-world robot evaluations and publishes results as a neutral third party.
• AgenC — AgenC — first hardware wallet for AI agents (35s · hardware) — AgenC introduces a device wallet built on Ledger, wallet-cli, and AgenC Core so agents can operate hardware wallets and sign on their own.
• Tesla — Tesla Pet Mode keeps your dog chillin' (10s · hardware) — Pet Mode keeps your dog chillin'.
• Hugging Face / Pollen Robotics — Microduck — $400 open-source biped from HF + Pollen (82s · hardware) — A walkthrough of Microduck, the 25 cm open-source biped from Hugging Face and Pollen Robotics with 15 motors, sensors, and an RL pipeline fo
• Sony Interactive Entertainment — PlayStation 27-inch QHD gaming monitor (41s · hardware) — The 27″ Gaming Monitor with DualSense Charging Hook: QHD HDR, up to 240Hz, VRR support.
• Pollen Robotics — Microduck — walks, skates, and self-recovers (86s · hardware) — Pollen Robotics shows Microduck walking, sitting, roller-skating, grabbing objects with its beak, and getting back up on its own.
• Hugging Face / Pollen Robotics — Microduck — first accessible RL robot under $400 (51s · hardware) — Hugging Face and Pollen Robotics unveil Microduck, a 25 cm open-source biped with 15 actuators, onboard sensors, and ready-to-run RL policie
• Google — Pixel 11 Pro — unboxing the new Google phone (33s · hardware) — Google unboxes the Pixel 11 Pro.
• Edgerun — Edgerun — military exoskeleton for endurance (80s · hardware) — Edgerun is a military hip exoskeleton that cuts effort by about a third under combat load. Built and tested with soldiers in Ukraine.
• OpenAI — OpenAI Jalapeño — custom inference chip results (11s · hardware) — OpenAI shares Jalapeño test results: more intelligence per watt, higher throughput and lower latency in one custom inference architecture.
• Apple — Mac mini — small size, big on performance (38s · hardware) — Apple's new Mac mini: small in size, built for everyday work through AI.
• NuPhy — NuPhy Air75 V3 × Raycast — hardware meets software (11s · hardware) — NuPhy Air75 V3 and Raycast collaboration: refined hardware, crisp feel, comfortable typing, with Raycast's fast, focused workflow. Coming so
• Cactus Compute — Needle — local AI on a $10 ESP32 (35s · hardware) — Cactus Compute’s Needle framework runs a 45M-parameter model completely offline on a $10 ESP32-S3 chip.
• NVIDIA — Hydra-0 — a generalist robot world model (112s · hardware) — Hydra-0 is a generalist world model that represents robot actions as action flow — one interface across humans, grippers, and single- and du
• CMF by Nothing — CMF Buds Neo — pretty perfect (31s · hardware) — CMF by Nothing introduces Buds Neo.
• Generalist — GEN-1.5 — a one-shot physical learner (213s · hardware) — GEN-1.5 learns new physical tasks in a few seconds and generalizes. Pretrained on physical data at scale toward general intelligence for the
• Pocket — Pocket — $100M ARR in 7 months (90s · hardware) — Pocket just crossed $100M in Annualized Run Rate. We went from $1M → $100M in just 7 months, making us the fastest YC hardware company to re
• Cerebras — Cerebras — CS-4, the next fastest AI chips (68s · hardware) — CS-4, the next generation of the fastest AI chips.
• Nori Robotics — Nori — $1,688 humanoid robot from YC S26 (197s · hardware) — Nori Robotics introduces a $1,688 humanoid with 19 degrees of freedom, onboard cameras, and a limited fall shipping batch.
• Matic — Matic — the universal design process (361s · hardware) — Mehul walks through the Universal Design Process behind Matic, built over nine years and 11 prototypes to make a home robot for families.
• DOBOT — DOBOT LUMO — all-terrain humanoid robot (143s · hardware) — A 1.3-metre all-terrain humanoid that walks grass, sand, and cobblestone, then switches between outdoor, home, and office.
• Circuitly — Circuitly — an agentic harness for PCB design (58s · hardware) — An agentic harness for PCB design: connect AI agents to native design data, engineering tools and company context so they do useful, reviewa
• Matic Robots — Matic Cues — voice and gesture for the home robot (125s · hardware) — Point at a spill and say “Hey Matic, clean this.” Voice and gesture control for the vision-only home robot after nine years and $115M.
• Dyna Robotics — Dyna — robots that think, adapt, and act (102s · hardware) — Robots that think, adapt, and act in the real world.
• The Boring Company — Boring Company VC7 continuous conveyor (45s · hardware) — Latest generation continuous conveyor for TBM muck transport. 37 ft tall, 990 tons/hour, 4 miles/week advance support.
• Atlas — Atlas — The physical layer of autonomy (61s · hardware) — The physical layer of autonomy
• Tesla — Tesla Terafab — chips for Tesla and SpaceX (53s · hardware) — Terafab will be built in Grimes County, Texas — the research fab on Giga Texas' North Campus is the precursor.
• Nori — Nori — The most capable robot for $1,688 (71s · hardware) — The most capable robot for $1,688
• CMF by Nothing — CMF Clip Pro — clip on, keep on (35s · hardware) — Introducing Clip Pro from CMF by Nothing.
• Vocci — Vocci Ring — more than a note-taker (71s · hardware) — A ring that captures more than notes: wear it and talk.
• Minimal — Minimal Phone 2 — QWERTY, OLED, 5G (50s · hardware) — The Minimal Phone 2: a full QWERTY keyboard, OLED display, and 5G.
• DoorDash — DoorDash Air — in-house drone delivery (38s · hardware) — DoorDash Air is the company's in-house drone delivery program.
• Licht — Licht Cinema Camera — film the way you remember (52s · hardware) — Licht is a cinema camera built around two essentials: the camera you hold, and the image pipeline inside it. One is how it feels, one is how
• Augmental — Augmental — the first hands-free touchpad (11s · hardware) — The world's first hands-free touchpad.
• Origami — ChatGPT Mythos for Sales just dropped. (47s · hardware) — ChatGPT Mythos for Sales just dropped. You just type in your website, and it outreaches hundreds of your perfect leads. Then you just watch
• Logan Kilpatrick — Gemma 4... (247s · hardware) — Gemma 4... intelligence for everyone on device!
• drift — Drift v1.0.24 launch (22s · hardware) — Drift v1.0.24 is live! for robotics engineers tired of re-explaining their project to agents every command. Shipped: 🧠 Project context -
• shirish — Monako AI developer glasses (143s · hardware) — This SMART GLASS lets you run Claude Code and Codex... Chinese startup Monako just launched AI-powered glasses for developers and researche
• Counter Unmanned Systems — Westmag exits stealth with Factory 01 (10s · hardware) — Let the Copper Winding Commence 🇺🇸 Westmag (@westmagco) came out of stealth and introduced its Factory 01 located in South San Francisco
• Candy樂兒 — Monako Glass Wearable Linux computer (201s · hardware) — Introducing Monako Glass The world's first wearable Linux computer in glasses form. Run Claude Code, Codex, and any coding agent - anywher
• Microsoft — Surface RTX Spark Dev Box — local-first AI developer PC (58s · hardware) — A compact developer PC engineered with NVIDIA RTX Spark silicon on the Windows developer platform for local-first AI development.
• Lukas Ziegler — Robotiq launches IQ to automate robot integration (133s · hardware) — 🚨 BREAKING: @Robotiq_Inc just launched IQ, an AI platform that automates the entire robot integration process from first assessment to de
• CBSE HQ — Verification and Re-evaluation Portal — Dearest… (346s · hardware) — Dearest Students, The verification and re-evaluation portal is now LIVE ! Please watch the video carefully for step-by-step instructions on
• Y Combinator — Intelligence Factory launch (100s · hardware) — Intelligence Factory is building human intelligence for robots. They train general-purpose manipulation models on human demonstration data
• Y Combinator — Eden launch (69s · hardware) — Eden (@thefinalcompany) is building autonomous robotic services. Today they are launching Eden I, their industrial semi-humanoid robot you
• Y Combinator — Synphony launch (54s · hardware) — Synphony deploys robots to pick strawberries. It's a $3B market in California alone, where labor is 60% of cost and the workforce is shrink
• Y Combinator — InLoop Robotics: Hire robot employees by the month… (67s · hardware) — 🚀 @InLoopRobotics deploys robot employees you can hire by the month. It packs, kits, and fulfills — no capex, no integrators, no 6-month Po
• Adnan — React Native End-to-End Encryption Demo / MLS… (20s · hardware) — Built one of the fastest end-to-end encryption demos ever in React Native. ~0.8ms on-device MLS encryption powered by OpenMLS, Rust, and Nit
• OpenAI Developers — Codex — We’re having way too much fun working through… (10s · hardware) — We’re having way too much fun working through your feedback. (Please, keep it coming.) Keyboard shortcuts are now customizable. Set Codex up
• Om Patel — Language Learning App (unnamed) — THIS DAD VIBE CODED… (26s · hardware) — THIS DAD VIBE CODED A LANGUAGE LEARNING APP FOR HIS DAUGHTER THAT LETS KIDS POINT THEIR CAMERA AT ANYTHING AND LEARN THE WORD he made it so
• Oscar Falmer — Meta Ray-Ban Display Developer Preview — Developer… (28s · hardware) — Developer Preview for Meta Ray-Ban Display is rolling out. Build web apps for display glasses with HTML, CSS, and JavaScript, or extend your
• Mark™ — Mark II — a $159 AI bookmark (165s · hardware) — Mark raises $1M and launches Mark II, a $159 AI bookmark meant to change how people read.
• Buzzy Now — Buzzy's Baseball Cam Filter — Buzzy’s Baseball Cam… (44s · hardware) — Introducing Buzzy’s Baseball Cam Filter. Want to follow the Korean Baseball trend and be caught on camera? No more wondering how it’s done—i
• Founders Inc — $20 hearing aid — startup rethinks the ear (131s · hardware) — Founders Inc profiles a startup that redesigned the hearing aid by studying the human ear, at $20 versus $4,700.
• Ras✦Maus — Roll — I made a camera app called Roll. (27s · hardware) — I made a camera app called Roll. Every day you unbox a random film roll that changes what you shoot. No perfect edits. Just small creative c
• Ritwik Pavan — SquareMind (Swan robot) — JUST IN: Skin exams are… (13s · hardware) — JUST IN: Skin exams are getting automated. SquareMind just raised $18M to build a robotic system that scans your entire body and tracks ever
• Mave Health — Mave Health — Improve focus. Reduce stress. Feel calm (87s · hardware) — Improve focus. Reduce stress. Feel calm.
• Y Combinator — DroneTector Launches Millimeter-Wave Radar for Small… (85s · hardware) — Drone threats have evolved. Detection technology hasn't and makes lots of mistakes. @DroneTector solves this with a suite of sensors, includ
• Y Combinator — Reframe Automates Hardware Procurement via BOM Upload… (80s · hardware) — Reframe (@usereframe) automates the hardware supply chain, starting with procurement. Upload your BOM, connect your ERP, and their system wi
• Bernt Bornich — 1X NEO Humanoid Robot — Humanoids were long a thing… (42s · hardware) — Humanoids were long a thing of sci-fi, then they were a thing of research, but today, with the launch of NEO, humanoids become a product. NE
• 1X — 1X NEO — home robot opens for orders (593s · hardware) — 1X launches NEO, its humanoid home robot, with orders open from the launch post.
• IADN — Airbound Raises $8M Seed for Tail-Sitter Drone (134s · hardware) — Bengaluru-based #Airbound recently secured an $8 Million Seed Fund for it's tail-sitter drone being developed by 20-year old Naman Pushp.
• Elgato — Elgato Wave Cast — Wave Cast. (30s · hardware) — Introducing Wave Cast. Simplify your dual PC audio setup: ✨ Auto pairing, no hardware needed 🎮 Route any app or everything 🔄 Control from
• Chris Samra — Waves — camera glasses for creators (105s · hardware) — Waves launches camera glasses built for creators, with stealth recording and all-day livestreaming, now on pre-order.
• Sherjil Ozair — Ace — Today I'm launching my new company… (15s · hardware) — Today I'm launching my new company @GeneralAgentsCo and our first product. Introducing Ace: The First Realtime Computer Autopilot Ace is not
• 1X — NEO Gamma Home robotics (37s · hardware) — Introducing NEO Gamma. Another step closer to home.
• Avi — Friend — AI companion pendant launch film (104s · hardware) — Friend's launch film for its wearable AI companion, with orders opening alongside the post.