How to Write a Product Launch Video Script & Storyboard (With Real Examples)

Step-by-step product launch video script template based on 2,540+ startup launch films: 0–15% Pattern Interrupt Hook, 15–40% Problem Contrast, 40–80% UI Proof, 80–100% CTA.

Top Curated Examples & Scene-by-Scene Storyboards

• Figma — Figma Specs — markdown on the canvas (41s · design) — A container for markdown context on the Figma canvas. Move it in and out with MCP or GitHub. Rolling out in open beta.
• Handwired — Handwired — JavaScript as a neural net (8s · developer-tools) — Turns regular JavaScript into a neural net with no training and the same outputs as the program. It runs in the browser, without a GPU.
• AgentMail — AgentMail — a calendar on every inbox (32s · productivity) — Each agent inbox now has a calendar, so the agent can book meetings, accept invitations, and know when a call starts and ends.
• Offhand — Offhand MCP — hand work between agents (67s · ai) — Keeps a task on a shared list and routes it through each agent's connection, so agents can hand work off without copy-paste.
• Odessia — Odessia — an always-on travel concierge (85s · consumer) — Text it to plan travel and experiences. It checks live options that fit and can keep watching them, including points deals.
• cinematic-shot — cinematic-shot — hero shots for a product (51s · design) — An agent skill that records a product hero shot with smooth 3D camera moves and lighting.
• AgentPlay — AgentPlay — replay a coding agent session (39s · developer-tools) — Turns Claude Code, Codex, Cursor, and Copilot sessions into maps and timelines of what the agent explored, where it failed, and what it retr
• SlashVibe — SlashVibe — a controller for AI agents (74s · hardware) — A physical controller that shows agent status, switches sessions with a flick, and records the next instruction. Coming to Kickstarter on Oc
• Renoise — Renoise MCP — a video plugin for your agent (100s · ai) — Install the plugin, then tell your agent. Renoise turns the idea into a video.
• Claudia — Claudia — a Grok Bot that makes music videos (20s · ai) — A Grok Bot that uses Suno, Midjourney, and Opus to make music videos. This teaser was made on its own with Grok Imagine.
• ana kate — ana kate — period and pregnancy tracking (168s · consumer) — A Christian period and pregnancy tracking app, from periods through postpartum, now on a waitlist.
• TasteSkill — TasteSkill v2 — art direction for a coding agent (64s · developer-tools) — Gives a coding agent an art direction, assets, and a browser check to verify the work.
• Montage — Montage — an agent skill that cuts the trip video (59s · ai) — Point an agent at a pile of photos and videos, describe the vibe, and it drops the noise and hands you an mp4.
• Gojiberry — Gojiberry — a GTM feedback loop (64s · ai) — Learns from campaign results, messages, and targeting, then adapts the next move.
• Scuba — Scuba — shared context for teams and agents (56s · productivity) — A shared memory for a team and its agents. Capture an idea, share what matters, and use it from Slack, Claude, ChatGPT, Cursor, or any MCP t
• Google — Gemini app — Antigravity coding on the Mac (7s · ai) — Gemini 4 Argon coding is in the macOS Gemini app, so you can switch between chat and Google Antigravity.
• Google — Gemini 4 Argon is here (51s · ai) — Available globally for developers and enterprises on the paid Gemini API, for Ultra in Google Antigravity, and for Ultra and Pro in the Gemi
• Kylon — Kylon — a company harness for people and agents (67s · ai) — Puts people, agents, and the tools they already use in one room, so they can talk, build, and ship together.
• Eleven — Eleven — reverse engineering with your agent (50s · developer-tools) — Open a Mac app, APK, or desktop binary and read each function as pseudocode, assembly, a graph, or hex, while an agent renames and patches a
• TanStack — TanStack Start 1.0 — stable for React and Solid (40s · developer-tools) — A full-stack framework for React and Solid. You choose where the work runs and where it deploys, with server rendering, streaming, and typed
• Gooseworks — Dots for Marketing — a Gooseworks plugin (52s · ai) — Turns OpenAI Dots into a marketing team that researches the brand, plans a campaign, and makes product photos, static ads, and video ads.
• Ramp — Ramp Glass — an AI workspace for the company (108s · ai) — An AI workspace that keeps a company's knowledge and reusable skills, lets a teammate join a session, and shows what each project costs. Ear
• Apple — HomeView (11s · consumer) — Apple welcomes HomeView.
• Elgato — Wave Go — a wireless mic, clip-on or handheld (54s · hardware) — Elgato's wireless mic switches from clip-on to handheld in seconds, with broadcast-quality audio and up to 48 hours of runtime.
• Selfdrive — Selfdrive — an AI growth team for iOS apps (50s · ai) — Handles Apple Ads, ASO, SEO, and UGC creators so an iOS app can get users while you sleep.
• Sarvam — Bulbul V4 Flash — faster speech for Indian languages (79s · ai) — A smaller text-to-speech model for natural, expressive speech across Indian languages, built to stay fast.
• ScaleDown — Constrained Decoding Models — one task each (46s · ai) — Small models for classify, extract, and summarize. They read the input once and skip token-by-token generation.
• RareUI — RareUI MCP — UI components from one prompt (27s · design) — Browse, discover, and add UI components with an AI agent, from a single prompt.
• Yap — Yap — record and edit video from your agent (125s · developer-tools) — Primitives for an agent to record the screen, use the camera, and process video. No UI and no built-in model.
• Boat — Boat — proxy API keys into the sandbox (74s · developer-tools) — Sandboxes get mock keys that route to yours, so a team can use AI without the real credentials, and you can watch or stop their usage.