Clay — What They Do, Pricing, Product Launch Videos & Top Alternatives

What Clay does: Clay is the GTM development environment and AI research agent (Claygent) that connects 100+ data providers into a programmable spreadsheet for lead enrichment, buying-signal detection, and personalized outbound campaigns.

Category: B2B SaaS, GTM, CRM & Workspaces | Pricing Model: Free Trial · Starter $149/mo · Explorer $349/mo · Pro $800/mo | Official Website (clay.com) → | Compare Clay Alternatives →

Key Capabilities & Product Highlights

  • Waterfall data enrichment combining 100+ B2B data sources for maximum email and phone coverage
  • Claygent autonomous web-scraping and account research agent
  • Automated CRM sync and personalized outbound copy generation

Top Clay Alternatives & Direct Competitors

  • Treg (Open-Source / Self-Hosted · Cloud Pro) — Treg is an open-source GTM data enrichment, people-search, and workflow automation platform (often searched as an open-source Clay alternative) that integrates with Claude and AI agents to research accounts, enrich leads, and automate outbound. | Treg Alternatives →
  • Gojiberry (Free Trial / Cloud SaaS & API Tiers) — Gojiberry (gojiberry.ai) is a ai coding & agentic ides company. Learns from campaign results, messages, and targeting, then adapts the next move. | Gojiberry Alternatives →
  • Attio (Free Trial / Cloud SaaS & API Tiers) — Attio (attio.com) is a b2b saas, gtm, crm & workspaces company. The AI CRM for GTM, combining automation with data and tool integrations to run prospecting and deep account research end-to-end. A Parallel customer story. | Attio Alternatives →
  • Okara (Startup & Growth GTM Plans) — Okara builds Okara CMO v4—an autonomous AI Chief Marketing Officer and GTM execution engine that plans, produces, and distributes multi-channel product launches, social campaigns, and SEO content. | Okara Alternatives →
  • Exa (Free Trial / Cloud SaaS & API Tiers) — Exa (exa.ai) is a frontier llms & answer engines company. Exa releases a research preview of Dynamic Highlights: a custom model jointly scans a page set and cuts about 95% of redundant tokens. | Exa Alternatives →
  • Linear (Free · Basic $8/user/mo · Business $14/user/mo · Enterprise) — Linear is the purpose-built tool for planning and building software products. Known for its 60fps keyboard-first craft and iconic motion launch films, Linear unifies issue tracking, roadmaps, Customer Requests, and AI coding agent delegation. | Linear Alternatives →
  • Bland (Public Beta / Early Access) — Bland is a b2b saas, gtm, crm & workspaces company. Officially launching our new phone car: Phonester Production starts in 2028. Taking pre-orders in the comments. | Bland Alternatives →

Official Clay Product Launch Videos & 4-Beat Storyboards (24 Videos)