Finn Mallery — Origami Agents. (Launch Video Storyboard & Reverse-Engineering Breakdown)
About Finn Mallery & This Product Release
Finn Mallery — Introducing Origami Agents. this is what I pitched to my cofounder @doctororigami before he dropped everything and moved to SF with me. Since then, we got into @ycombinator, scaled to our first $100k ARR in beta, and today are officially live. Featured alongside @doctororigami and @ycombinator. Watch the full 40s Finn Mallery launch video with shot-by-shot breakdown and Remotion code.
Official X Account: @fin465 | Original X Launch Post →
Explore Finn Mallery Company Profile & Video Archive (/company/finn-mallery) | Visit Official Finn Mallery Website (Finn Mallery) →
Editorial Structure & Storyboard Timeline (40s Total Runtime · Fast (2.2s avg shot))
- 01 · THE HOOK (00:00 – 00:06 · 15%): Prompt-to-Execution Split Reveal for Finn Mallery — Opens immediately on the high-contrast tension point before showing the brand logo, locking viewer retention in the first 6 seconds. (Camera: 1.6x macro push-in with 0ms dead air on frame 1)
- 02 · HERO UI REVEAL (00:06 – 00:18 · 30%): Core Finn Mallery Surface & Interaction Loop — Demonstrates the primary action in a single continuous take (12s) with cursor smoothing and highlighted focal bounds. (Camera: Isometric-to-flat spring settle (cubic-bezier 0.22, 1, 0.36, 1))
- 03 · VELOCITY MONTAGE (00:18 – 00:31 · 33%): Multi-State Feature Proof on Downbeat Cuts — Compresses 3–4 secondary workflows into rapid visual proof without narration drag. (Camera: Fast (2.2s avg shot) matched to 122 BPM transients)
- 04 · PAYOFF & LOCKUP (00:31 – 00:40 · 22%): Finn Mallery Brand Lockup & Availability CTA — Holds final URL and launch status cleanly for 9s so viewers on X stop scrolling and click the link. (Camera: Clean center lockup with subtle radial luminance decay)
Release Context & Production Format
Published by Finn Mallery (@fin465) on 2024-11-13 in the ai category (40s total runtime).
30fps Remotion React Code Specification
import { AbsoluteFill, Sequence, useCurrentFrame, useVideoConfig } from "remotion";
// Finn Mallery — Finn Mallery — Origami Agents. (40s @ 30fps)
export const FinnMalleryComposition = () => {
const frame = useCurrentFrame();
const { fps } = useVideoConfig();
return (
<AbsoluteFill style={{ backgroundColor: "#141413" }}>
<Sequence from={0} durationInFrames={180} name="Act01_hook">
{/* 00:00 – 00:06: Prompt-to-Execution Split Reveal for Finn Mallery */}
</Sequence>
<Sequence from={180} durationInFrames={360} name="Act02_reveal">
{/* 00:06 – 00:18: Core Finn Mallery Surface & Interaction Loop */}
</Sequence>
<Sequence from={540} durationInFrames={390} name="Act03_velocity">
{/* 00:18 – 00:31: Multi-State Feature Proof on Downbeat Cuts */}
</Sequence>
<Sequence from={930} durationInFrames={270} name="Act04_payoff">
{/* 00:31 – 00:40: Finn Mallery Brand Lockup & Availability CTA */}
</Sequence>
</AbsoluteFill>
);
};