Drafted — Keep what works (Launch Video Storyboard & Reverse-Engineering Breakdown)
About Drafted & This Product Release
Drafted — Keep what works. Regenerate what doesn't. Happy with the bedrooms, but not the kitchen and dining area? Remove them and regenerate. Watch the full 14s Drafted launch video with shot-by-shot breakdown and Remotion code.
Official X Account: @DraftedAI | Original X Launch Post →
Explore Drafted Company Profile & Video Archive (/company/drafted) | Visit Official Drafted Website (Drafted) →
Editorial Structure & Storyboard Timeline (14s Total Runtime · Fast (2.2s avg shot))
- 01 · THE HOOK (00:00 – 00:02 · 14%): Prompt-to-Execution Split Reveal for Drafted — Opens immediately on the high-contrast tension point before showing the brand logo, locking viewer retention in the first 2 seconds. (Camera: 1.6x macro push-in with 0ms dead air on frame 1)
- 02 · HERO UI REVEAL (00:02 – 00:06 · 29%): Core Drafted Surface & Interaction Loop — Demonstrates the primary action in a single continuous take (4s) with cursor smoothing and highlighted focal bounds. (Camera: Isometric-to-flat spring settle (cubic-bezier 0.22, 1, 0.36, 1))
- 03 · VELOCITY MONTAGE (00:06 – 00:11 · 36%): Multi-State Feature Proof on Downbeat Cuts — Compresses 3–4 secondary workflows into rapid visual proof without narration drag. (Camera: Fast (2.2s avg shot) matched to 122 BPM transients)
- 04 · PAYOFF & LOCKUP (00:11 – 00:14 · 21%): Drafted Brand Lockup & Availability CTA — Holds final URL and launch status cleanly for 3s so viewers on X stop scrolling and click the link. (Camera: Clean center lockup with subtle radial luminance decay)
Release Context & Production Format
Published by Drafted (@DraftedAI) on 2026-09-29 in the ai category (14s total runtime).
30fps Remotion React Code Specification
import { AbsoluteFill, Sequence, useCurrentFrame, useVideoConfig } from "remotion";
// Drafted — Drafted — Keep what works (14s @ 30fps)
export const DraftedComposition = () => {
const frame = useCurrentFrame();
const { fps } = useVideoConfig();
return (
<AbsoluteFill style={{ backgroundColor: "#141413" }}>
<Sequence from={0} durationInFrames={60} name="Act01_hook">
{/* 00:00 – 00:02: Prompt-to-Execution Split Reveal for Drafted */}
</Sequence>
<Sequence from={60} durationInFrames={120} name="Act02_reveal">
{/* 00:02 – 00:06: Core Drafted Surface & Interaction Loop */}
</Sequence>
<Sequence from={180} durationInFrames={150} name="Act03_velocity">
{/* 00:06 – 00:11: Multi-State Feature Proof on Downbeat Cuts */}
</Sequence>
<Sequence from={330} durationInFrames={90} name="Act04_payoff">
{/* 00:11 – 00:14: Drafted Brand Lockup & Availability CTA */}
</Sequence>
</AbsoluteFill>
);
};