Drafted — Today, we are releasing Drafted V2 (Launch Video Storyboard & Reverse-Engineering Breakdown)

About Drafted & This Product Release

Drafted — Today, we are releasing Drafted V2. The fastest AI model and experience for designing your home. Choose the rooms you want, guide where they should go, and our AI generates the rest for you. Don’t like an area? Select it and regenerate it. Once you are happy, you can customize Watch the full 52s Drafted launch video with shot-by-shot breakdown and Remotion code.

Official X Account: @DraftedAI | Original X Launch Post →

Explore Drafted Company Profile & Video Archive (/company/drafted) | Visit Official Drafted Website (Drafted) →

Editorial Structure & Storyboard Timeline (52s Total Runtime · Fast (2.2s avg shot))

  • 01 · THE HOOK (00:00 – 00:07 · 13%): Prompt-to-Execution Split Reveal for Drafted — Opens immediately on the high-contrast tension point before showing the brand logo, locking viewer retention in the first 7 seconds. (Camera: 1.6x macro push-in with 0ms dead air on frame 1)
  • 02 · HERO UI REVEAL (00:07 – 00:23 · 31%): Core Drafted Surface & Interaction Loop — Demonstrates the primary action in a single continuous take (16s) with cursor smoothing and highlighted focal bounds. (Camera: Isometric-to-flat spring settle (cubic-bezier 0.22, 1, 0.36, 1))
  • 03 · VELOCITY MONTAGE (00:23 – 00:41 · 35%): Multi-State Feature Proof on Downbeat Cuts — Compresses 3–4 secondary workflows into rapid visual proof without narration drag. (Camera: Fast (2.2s avg shot) matched to 122 BPM transients)
  • 04 · PAYOFF & LOCKUP (00:41 – 00:52 · 21%): Drafted Brand Lockup & Availability CTA — Holds final URL and launch status cleanly for 11s so viewers on X stop scrolling and click the link. (Camera: Clean center lockup with subtle radial luminance decay)

Release Context & Production Format

Published by Drafted (@DraftedAI) on 2026-07-10 in the ai category (52s total runtime).

30fps Remotion React Code Specification

import { AbsoluteFill, Sequence, useCurrentFrame, useVideoConfig } from "remotion";

// Drafted — Drafted — Today, we are releasing Drafted V2 (52s @ 30fps)
export const DraftedComposition = () => {
  const frame = useCurrentFrame();
  const { fps } = useVideoConfig();

  return (
    <AbsoluteFill style={{ backgroundColor: "#141413" }}>
      <Sequence from={0} durationInFrames={210} name="Act01_hook">
        {/* 00:00 – 00:07: Prompt-to-Execution Split Reveal for Drafted */}
      </Sequence>
      <Sequence from={210} durationInFrames={480} name="Act02_reveal">
        {/* 00:07 – 00:23: Core Drafted Surface & Interaction Loop */}
      </Sequence>
      <Sequence from={690} durationInFrames={540} name="Act03_velocity">
        {/* 00:23 – 00:41: Multi-State Feature Proof on Downbeat Cuts */}
      </Sequence>
      <Sequence from={1230} durationInFrames={330} name="Act04_payoff">
        {/* 00:41 – 00:52: Drafted Brand Lockup & Availability CTA */}
      </Sequence>
    </AbsoluteFill>
  );
};